The Super Bowl gets more viewers and more ad money than anything on television. Here's a letter that I sent to The Los Angeles Times:
Regular exercise improves cardiorespiratory fitness, increases generation of new neurons in our brains, improves memory and executive function and delays aging- but you have to keep it up and many of us won’t do it unless we are part of a group. Vigorous dancing is one of the best forms of exercise and is pro-social.
Sitting is bad for our health. The Super Bowl is a spectacle to promote ads and messages that support materialism, machismo, contempt for ‘losers’ and a dog eat dog society. Barry Goldman (The not-so-Super Bowl) has it right. Americans are passive consumers of pseudo-events who ignore long-term needs. Try Googling “Superb Owl”– your masters know that you want “Super Bowl” and that’s what they give you. Just say no. Goldman’s idea is to get cold, tired and hungry doing something useful at a pace that he controls- that’s what’s important, even if you hate winter. That’s constructive reality. Not the New Jersey circus.